Saez Sanchez is a cutting-edge architectural firm that embodies a parametric high-end design philosophy. With a relentless dedication to excellence, they hold an unwavering commitment to pushing the boundaries of innovation and technology in their work.
Industry:
Client:
Year:
Architecture
Saez Sanchez
2023
Industry:
Client:
Year:
Architecture
Saez Sanchez
2023
Saez Sanchez is a cutting-edge architectural firm that embodies a parametric high-end design philosophy. With a relentless dedication to excellence, they hold an unwavering commitment to pushing the boundaries of innovation and technology in their work.
Team Funka:
Duration:
Project Manager Brand Manager Art Director Graphic Designer Web Develper
6 months
Brand Manager Project Manager Copywriter
Art Director Graphic Designer UI/UX Designer
6 months
4 months
Brief
Recognizing the importance of a comprehensive brand strategy, Saez Sanchez approached us to establish a distinctive brand presence that would position them as a leading architectural studio in LATAM. With a focus on showcasing their unparalleled design capabilities and solidifying their reputation for excellence, our collaborative efforts resulted in a powerful and compelling visual identity that captured the essence of their work. Our goal was to create a brand representation that embodied their modern and innovative approach while staying true to their core values. From internal communications to outward-facing initiatives, our aim was to ensure that their culture of innovation and excellence was effectively communicated at every touchpoint.
Capabilities
Research & Analysis Visual Rebrand
Web Design
Brief
Recognizing the importance of a comprehensive brand strategy, Saez Sanchez approached us to establish a distinctive brand presence that would position them as a leading architectural studio in LATAM. With a focus on showcasing their unparalleled design capabilities and solidifying their reputation for excellence, our collaborative efforts resulted in a powerful and compelling visual identity that captured the essence of their work. Our goal was to create a brand representation that embodied their modern and innovative approach while staying true to their core values. From internal communications to outward-facing initiatives, our aim was to ensure that their culture of innovation and excellence was effectively communicated at every touchpoint.
Team Funka:
Duration:
Research & Analysis Visual Rebrand Web Design Tone of voice UI/UX Go-to-market
4 months
Capabilities
Research & Analysis
Visual Rebrand
Web Design
Analysis
The Saez Sanchez branding project involved a comprehensive research and analysis approach. Our objective was to gain deep insights into the target audience and the architectural industry landscape. Through thorough market research, competitor analysis, and interviews, we sought to understand the preferences, needs, and aspirations of the target audience. Our goal was to identify unique opportunities for Saez Sanchez to differentiate themselves and establish their position as a top-tier architectural studio in Latam. The analysis informed our branding strategy, enabling us to develop a compelling visual identity, tone of voice, and key messages that align with Saez Sanchez's core values and personality. By creating a brand that resonates with their target audience, our aim was to elevate Saez Sanchez's market presence and reinforce their reputation for innovation and excellence in the architectural industry.
SLIDE
Brand Identity
The branding process for Saez Sanchez focused on understanding the brand's essence and communication needs, leveraging its existing strengths for optimization. Rather than revolutionizing the brand, we aimed to complement its design, engineering, and aesthetics. Visual elements like photography, video, and 3D renders enhanced the brand's identity. The carefully selected color palette harmonizes with the brand, while the typography adds novelty and freshness. The result is a recognizable, distinguished brand that sets Saez Sanchez apart from the competition and represents a strong identity.
[ typography ]
To project an elegant yet concise concise aesthetic, we adapted Creato Display.
- It is a modern distinguished, transcendent, neo-groteske
- style typography.
Light Regular Medium Bold
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
ABCDEFGHIJKLMOPQRSTUVWXYZ abcedefghijklmnopqrstuvwxyz 0123456789 !”#$%&/()=[]
[ typography ]
Creato Display is a sans serif display font family designed by Peter Biľak and released by FontFont in 2002. It is based on the geometric sans serif typefaces of the early 20th century, such as Futura and Erbar. Creato Display has a large x-height and short ascenders and descenders, which gives it a clean and modern look. It is available in 14 weights, from Thin to Black, and includes both regular and italic faces. Creato Display is a versatile font that can be used for a variety of purposes, such as headlines, body text, and logos.
Light
Regular
Medium
Bold
Web Design
We had the pleasure of collaborating with Saez Sanchez to elevate their online presence and enhance their visual branding. Tasked with upgrading their website, which served as a portfolio, client filter, and platform for their team's architecture insights in their blog page, our goal was to maintain functionality while raising the visual standards to position Saez Sanchez as an industry leader in Latam. The outcome was a sleek and slim design that strikes the perfect balance between modern aesthetics and minimalism, adding tremendous value to the Saez Sanchez brand. With its refined appearance, the new website beautifully showcases their portfolio, blog, and the expertise of their team, reflecting their prestige and professionalism.
New Business
Email: Santiago@funka.agency
Phone number: +1 (825) 488-6492
Work With Us
We are constantly looking for new talents
Email: guadalupe@funka.agency
