Strategy — Branding — Web Design
Saez Sanchez is a cutting-edge architectural firm that embodies a parametric high-end design philosophy. With a relentless dedication to excellence, they hold an unwavering commitment to pushing the boundaries of innovation and technology in their work.
Project Manager Brand Manager Art Director Graphic Designer Web Develper
Brand Manager Project Manager Copywriter
Art Director Graphic Designer UI/UX Designer
Recognizing the importance of a comprehensive brand strategy, Saez Sanchez approached us to establish a distinctive brand presence that would position them as a leading architectural studio in LATAM. With a focus on showcasing their unparalleled design capabilities and solidifying their reputation for excellence, our collaborative efforts resulted in a powerful and compelling visual identity that captured the essence of their work. Our goal was to create a brand representation that embodied their modern and innovative approach while staying true to their core values. From internal communications to outward-facing initiatives, our aim was to ensure that their culture of innovation and excellence was effectively communicated at every touchpoint.
Research & Analysis Visual Rebrand
The Saez Sanchez branding project involved a comprehensive research and analysis approach. Our objective was to gain deep insights into the target audience and the architectural industry landscape. Through thorough market research, competitor analysis, and interviews, we sought to understand the preferences, needs, and aspirations of the target audience. Our goal was to identify unique opportunities for Saez Sanchez to differentiate themselves and establish their position as a top-tier architectural studio in Latam. The analysis informed our branding strategy, enabling us to develop a compelling visual identity, tone of voice, and key messages that align with Saez Sanchez's core values and personality. By creating a brand that resonates with their target audience, our aim was to elevate Saez Sanchez's market presence and reinforce their reputation for innovation and excellence in the architectural industry.
The branding process for Saez Sanchez focused on understanding the brand's essence and communication needs, leveraging its existing strengths for optimization. Rather than revolutionizing the brand, we aimed to complement its design, engineering, and aesthetics. Visual elements like photography, video, and 3D renders enhanced the brand's identity. The carefully selected color palette harmonizes with the brand, while the typography adds novelty and freshness. The result is a recognizable, distinguished brand that sets Saez Sanchez apart from the competition and represents a strong identity.
[ typography ]
To project an elegant yet concise concise aesthetic, we adapted Creato Display.
- It is a modern distinguished, transcendent, neo-groteske
- style typography.