Industry:
Client:
Year:
Wellness - Tech
New Gen Cause Ventures
2023
Todowell helps people achieve holistic wellness through the dissemination of good habits and practices through an all-in-one platform.
Todowell helps people achieve holistic wellness through the dissemination of good habits and practices through an all-in-one platform.
Industry:
Client:
Year:
Wellness - Tech
New Gen Cause Ventures
2023
Team Funka:
Duration:
Project Manager Brand Manager Art Director Graphic Designer Web Designer Web Develper
3 months
Brief
The founders came to us with the need to replicate the path to wellness they personally went through in a platform that allows users to do it easily and intuitively. With name, the idea of community they need to reflect and the audience already defined, our main objective was to materialize the strategy in a simple but tech brand that has the potential to grow and continue to represent the same values.
Capabilities
Research & Analysis Visual Rebrand
Web Design
Brief
The founders came to us with the need to replicate the path to wellness they personally went through in a platform that allows users to do it easily and intuitively. With name, the idea of community they need to reflect and the audience already defined, our main objective was to materialize the strategy in a simple but tech brand that has the potential to grow and continue to represent the same values.
Team Funka:
Duration:
Project Manager Brand Manager Art Director Graphic Designer Web Develper
3 months
Capabilities
Research & Analysis
Visual Rebrand
Web Design
SLIDE
Brand Visual Identity
Our purpose with Todowell's visual identity is to show the optimistic and inspirational side of the wellness world, mixed with a tech look & feel emphasizing the disruption and dynamism of the pieces. The goal was to generate a lively, emotive and varied graphic system that allows us to cover all kinds of applications. The result is a fun, soft tech identity that inspires confidence, innovation and emotion.
“Ahora entiendo el secreto de convertirse en una mejor persona: es crecer en el aire fresco, comer y dormir con la Tierra.”
Web design
The objective was to create a scalable MVP, to validate some critical points of the product, such as:
The level of interest and engagement of users with holistic wellness.
The effectiveness and relevance of the content offered to improve users' habits and practices.
The technical and economic feasibility of the all-in-one platform.
The objective was to create a scalable MVP, to validate some critical points of the product, such as:
a.
An assessment where a health average is obtained based on the answers given, all the answers are sorted in a database, and in the future, we will offer valuable content according to the answers given. This assessment makes it possible to segment users according to their needs and preferences, and to offer them a personalized experience adapted to their profile.
b.
A content management system, with its taxonomies, information architecture, and data to position correctly in search engines. This system allows the client to create, edit, and publish content easily and quickly without depending on third parties or technical knowledge. In addition, it will enable to optimize the SEO of the website and increase organic traffic.
c.
A platform integrated with a CRM to manage customer relationships. This CRM allows the client to get to know its users better, communicate with them, build loyalty, and offer additional services. We have instructed the client on using the CRM and taking advantage of its benefits.
d.
A visual drag-and-drop editor allows the client to make changes without programming knowledge. Our goal is to give independence to the client and give him the chance to modify the design and functionality of the website according to his needs and tastes.
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Phone number: +1 (825) 488-6492
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