Onteco™ is a digital environment established on Mars, but it is also an intersection of games, virtual reality, blockchain (clean NFT), science, and space exploration.
Onteco™ is a digital environment established on Mars, but it is also an intersection of games, virtual reality, blockchain (clean NFT), science, and space exploration.
Industry:
Client:
Year:
Metaverse / Fintech / Gaming
Abiboo International Architects (USA) Nuwa
2021
Team Funka:
Duration:
Project Manager
Brand Manager
Art Director
Graphic Designer
Web Develper
4 months
Brief
Onteco™ approached FUNKA® with a concept for a digital entertainment and financial technology hub on Mars, but lacked a clear direction for their strategy, marketing, and branding. Our initial focus was on conducting research and analysis to better understand the video game/fintech/VR/Metaverse hub industry and its trends. Based on this research, we developed a brand strategy and platform that would differentiate the client from its competitors and resonate with its target audience. Our team also worked on creating a visual identity and tone of voice that captured the essence of the brand. Finally, we provided UI/UX design and a go-to-market plan to ensure the successful launch of the client's brand. Through our comprehensive approach, we were able to help the client establish a strong foundation for its brand and achieve its goals.
Capabilities
Research & Analysis
Visual Rebrand
Web Design
Tone of voice
UI / UX
Go-to-market
Brief
Onteco™ approached FUNKA® with a concept for a digital entertainment and financial technology hub on Mars, but lacked a clear direction for their strategy, marketing, and branding. Our initial focus was on conducting research and analysis to better understand the video game/fintech/VR/Metaverse hub industry and its trends. Based on this research, we developed a brand strategy and platform that would differentiate the client from its competitors and resonate with its target audience. Our team also worked on creating a visual identity and tone of voice that captured the essence of the brand. Finally, we provided UI/UX design and a go-to-market plan to ensure the successful launch of the client's brand. Through our comprehensive approach, we were able to help the client establish a strong foundation for its brand and achieve its goals.
Team Funka:
Duration:
Project Manager
Brand Manager
Art Director
Graphic Designer
Web Develper
4 months
Capabilities
Research & Analysis
Brand Strategy
Brand Platform
Visual Identity
Analysis
The research and analysis for the branding of Onteco™ involved a comprehensive approach that included branding research, interviews, and market research. The aim was to gain insights into the target audience, understand their preferences and needs, and identify opportunities for differentiation. The analysis was focused on the digital entertainment and financial technology industry, exploring competitors and trends to inform the branding strategy. The research and analysis helped create a compelling brand visual identity, tone of voice, key messages, and claims that align with the brand's core values and personality. The final goal was to establish Onteco™ as a leading player in the industry by creating a brand that resonates with the target audience.
SLIDE
Brand Strategy
The creation of Onteco's brand platform was no easy task, as it required a perfect blend of their unique value proposition, differentiation in a highly saturated market, and the ability to captivate diverse buyer personas. Onteco's positioning is fluid, adapting to different territories where it aims to make its presence known. It offers a sense of hope for a better world through its platform, enabling the testing of solutions to existing problems on Earth. Additionally, Onteco provides a sublime gaming experience, thanks to its remarkable visual aesthetics supported by extensive expertise in space architecture and a solid scientific foundation.
SLIDE
Brand Identity
The work behind developing the brand identity and visuals was focused on creating a futuristic, minimalist, and grandiose design that reflected the idea of "Dive into the future, today". The visual brand features sleek lines, high contrasts, and modern typography with a focus on space exploration. The design is meant to evoke a sense of the vastness and wonder of space, with wideshot renders and spaces that showcase the potential of the future. Overall, the goal was to create a visual identity that captured the excitement and possibility of the future while also maintaining a sense of modernity and sophistication.