| Industry: | Metaverse / Fintech / Gaming |
| Client: | Abiboo International Architects (USA) Nuwa |
| Year: | 2021 |
Onteco™ is a digital environment established on Mars, but it is also an intersection of games, virtual reality, blockchain (clean NFT), science, and space exploration.
| Team Funka: | Project Manager Brand Manager Art Director Graphic Designer Web Developer |
| Duration: | 4 months |
Brief
Onteco™ approached FUNKA® with a concept for a digital entertainment and financial technology hub on Mars, but lacked a clear direction for their strategy, marketing, and branding. Our initial focus was on conducting research and analysis to better understand the video game/fintech/VR/Metaverse hub industry and its trends. Based on this research, we developed a brand strategy and platform that would differentiate the client from its competitors and resonate with its target audience. Our team also worked on creating a visual identity and tone of voice that captured the essence of the brand. Finally, we provided UI/UX design and a go-to-market plan to ensure the successful launch of the client’s brand. Through our comprehensive approach, we were able to help the client establish a strong foundation for its brand and achieve its goals.
Capabilities
Research & Analysis Visual Rebrand
Web Design
Tone of voice
UI / UX
Go-to-market
Brand Strategy
The creation of Onteco’s brand platform was no easy task, as it required a perfect blend of their unique value proposition, differentiation in a highly saturated market, and the ability to captivate diverse buyer personas. Onteco’s positioning is fluid, adapting to different territories where it aims to make its presence known. It offers a sense of hope for a better world through its platform, enabling the testing of solutions to existing problems on Earth. Additionally, Onteco provides a sublime gaming experience, thanks to its remarkable visual aesthetics supported by extensive expertise in space architecture and a solid scientific foundation.
Brand Identity
The work behind developing the brand identity and visuals was focused on creating a futuristic, minimalist, and grandiose design that reflected the idea of «Dive into the future, today». The visual brand features sleek lines, high contrasts, and modern typography with a focus on space exploration. The design is meant to evoke a sense of the vastness and wonder of space, with wideshot renders and spaces that showcase the potential of the future. Overall, the goal was to create a visual identity that captured the excitement and possibility of the future while also maintaining a sense of modernity and sophistication.
