loader image

Branding & Strategy

SERVICES

We work side by side with those companies committed to leaping professionalization, crossed by a clear differential.

Without magic formulas, we’re convinced that each case is different. That’s why the solutions aren’t offered but built on thinking and working as a single team.

We work side by side with those companies committed to leaping professionalization, crossed by a clear differential.

Without magic formulas, we’re convinced that each case is different. That’s why the solutions aren’t offered but built on thinking and working as a single team.

Research

– Company’s internal audit.
– Internal surveys and interviews.
– Research & benchmarking.
– Focus groups.

Internal culture

– Employer brand.
– Internal culture
– Internal communication.
– Onboardings/ Welcomings.
– Training and employees’ involvement in the company’s culture.
– Training and employees’ involvement regarding brand and differentials.

Definition

– Brand positioning.
– Architecture and brand portfolio.
– Services and products design.
– Value proposition.
– Brand differentials.
– Customer experience.
– Stakeholders.
– Brand purpose.
– Brand tone of voice.
– Employer branding.
– Internal culture
– External communication.

Research

– Company’s internal audit.
– Internal surveys and interviews.
– Research & benchmarking.
– Focus groups.

Definition

– Brand positioning.
– Architecture and brand portfolio.
– Services and products design.
– Value proposition.
– Brand differentials.
– Customer experience.
– Stakeholders.
– Brand purpose.
– Brand tone of voice.
– Employer branding.
– Internal culture
– External communication.

Internal culture

– Employer brand.
– Internal culture
– Internal communication.
– Onboardings/ Welcomings.
– Training and employees’ involvement in the company’s culture.
– Training and employees’ involvement regarding brand and differentials.

When?

Defining a company/brand’s strategic profile is necessary when it’s still unclear what the focus of the business is, why customers should choose it and what differentiates it from the competition. So, a plan and follow-ups are necessary to organize and obtain all this information, which will allow us to make better decisions.

It is comparable

Looking for the opportunity to innovate from advertising and creative communication, to transfer the entire strategy.

It doesn't have a clear goal

You work on a day-to-day basis without having defined where you want to go and how you should do it.

Why?

A brand must know and understand why it should be chosen by its potential customers. This previous work of strategic definition allows executing a coherent and effective communication that will require less effort in time and money.

Value proposition

We identify what makes you unique in front of your customers and guarantee that it’s present in every communication, both digital and physical, and in every step to take.

Clarity on the way

We draw a road map that will serve as a guide in each step we want to take. We previously define each action to work in a synchronized and harmonious way.